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Welcome, from Coca-Cola and 5by20

The Basics

At Coca-Cola, we've been able to innovate consistently for many years because we've built one of the most diverse companies and teams in the world. In the spirit of building diversity, we're honored to host a GSB Circle highlighting women and their contribution to a burgeoning global startup community. 

@cocacolaco #5by20

**Entry Due 24 hours after your event ends**


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Judges/Judging criteria

 Finalists will be judged on:

  • Business Model: Can this idea make money? Is there positive customer growth or revenue? Is there a customer acquisition / rollout strategy? Has a revenue model been defined and is it realistic? Is the idea/team ready for capital and execution? Would you invest in this company at this point?
  • Customer Validation: Did the team identify customers (demographic, location etc)? Did the team get out and talk to customers? What is the value proposition to customers? What channels of communication are used? Product/Market fit?
  • Technical – Execution: Is there a functional product ( the case of an app, did they build one)? Were architecture diagrams and API signatures included? Which services did they integrate with? How much of the product is running on a real server with non-sample data?
  • Design – Execution: Does it have a professional look and feel? Does it deliver a compelling and captivating user experience? Is it memorable? What key insights were gathered over the weekend to go in this creative direction?
  • Team - Longevity: Does this team have the pieces, skills, and leadership to successfully move forward on this idea? Does this team seem committed to making their idea work in the long-term?
  • Coca Cola/5by20 Circle Criteria: Which idea is most likely to fundamentally change the way people do things or impact the most people, starting with those in the Coca Cola Value Chain.

The Coca-Cola Value Chain Overview

  • Producers – agricultural ingredients like citrus, tea and fruit used to make beverages
  • Suppliers – Organizations that supply goods and services that are procured for design, communication and production of beverages. Packaging, promotional products, agency services.
  • Distributors – Methods and people who deliver beverages to retailers
  • Retailers – places goods and beverages are sold
  • Recyclers – collecting, sorting and trading packaging materials
  • Artisans – utilizing recycled materials to create goods



  • Team must be the result of a pitch that was given by a woman
  • or, team must consist of 50% or more women members
  • or, team must be led by a woman

For more information, please view the official Circle page at


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